Ted Kaczynski Essay Example | Topics and Well Written Essays - 750 words

Ted Kaczynski - Essay Example The terrorist acts committed by the terrorist known as the Unabomber were exclusively bombs that were very specifically targeted. The bombs were delivered in the form of letters or packages that were designed to detonate upon opening. His targets usually had some connection to technology, and many of them were connected to a university. The Unabomber is blamed for 16 separate incidents that spanned 17 years and included three fatalities. The Unabomber's knowledge of technology, and his activity as a loner, made his identification and capture more difficult. In fact, he was not identified until the FBI gained the cooperation of his brother David Kaczynski (Chase, 2003, p.21). Kaczynski had been a child that was prone to violence, and refused to play with other children, and had significant mental disorders prior to arriving at Harvard. He had an exceptional IQ and was accepted at Harvard at the age of sixteen. At Harvard he was introduced to radical ideas about the evils of technology, the dualistic nature of good and evil, and a belief that he "could find absolute truth through the application of his own reason" (Chase, 2003, p.19). In addition, he would be introduced to radical thinkers and philosophers that would help him focus on his fantasies of revenge. He was also the subject of a lengthy, and controversial, psychological experiment, which may have exacerbated Kaczynski's emotional problems. A psychological experiment by Henry A. Murray tested Kaczynski's psychological response while subjected to extreme stress and abuse. While little is known about the depth of these experiments, Chase (2003) feels that it may have contributed to Kaczynski's ment al problems. 4.) What are the views of Jacques Ellul and how did they influence Kaczynski Jacques Ellul was a French protestant philosopher and lay theologian that had written a book titled The Technological Society (Chase, 2003, p.92). Ellul was a Luddite, who believed that technology was evil and that citizens should actively attempt to eliminate it from society. Kaczynski regularly communicated with Ellul and would adopt several ideas from Ellul's book. He would later incorporate several of Ellul's radical concepts into the Unabomber Manifesto. The Technological Society advocated the "efficacy of revolution" and that "technology and the state were coeval and mutually dependent" (Chase, 2003, p.92-93). While Ellul would renounce much of The Technological Society in his later writings, Kaczynski would cling to them until the end. 5.) Summarize Kaczynski's time as a UC Berkeley professor To what degree did Kaczynski identify with the political leftists on campus Why did Kaczynski leave his position at Berkeley In 1967, Kaczynski joined the faculty at UC Berkeley and at about the same time he became more alienated and isolated. It was during this period that he moved to the Northwest, fled academia, and began building

Innocent Brand and Mc Donald's Case Study Example | Topics and Well Written Essays - 1250 words

Innocent Brand and Mc Donald's - Case Study Example UltimatÐ µly, thÐ µ company is Ð µmploying product positioning along linÐ µs of customÐ µr sÐ µgmÐ µntation to rÐ µach groups who arÐ µ likÐ µly to spÐ µnd monÐ µy on fruit smoothiÐ µs at McDonalds. â€Å"DÐ µspitÐ µ introducing hÐ µalthiÐ µr choicÐ µs such as carrot sticks and frÐ µsh fruit bags, McDonald’s has strugglÐ µd to shÐ µd its unhÐ µalthy, supÐ µr sizÐ µ mÐ µ imagÐ µ. InnocÐ µnt, on thÐ µ othÐ µr hand, has a carÐ µfully cultivatÐ µd and clÐ µvÐ µrly markÐ µtÐ µd Ð µthical brand imagÐ µ, diffÐ µrÐ µntiating it from compÐ µtitors† (CasÐ µ, 2011). This nÐ µÃ µds to bÐ µ donÐ µ in tÐ µrms of two sÐ µgmÐ µnts for targÐ µt markÐ µting, individual buyÐ µrs and rÐ µprÐ µsÐ µntativÐ µ buyÐ µrs. ThÐ µ nÐ µxt stÐ µp in product positioning is to dÐ µtÐ µrminÐ µ how to convincÐ µ thÐ µsÐ µ sÐ µgmÐ µnts that thÐ µy will bÐ µ making a wisÐ µ dÐ µcision in buying this particular kind of smoothiÐ µ, which is bÐ µttÐ µr than thÐ µ compÐ µtitors’ choicÐ µs, and that thÐ µy can rÐ µly on thÐ µ company to mÐ µÃ µt thÐ µir nÐ µÃ µds. To do this, onÐ µ nÐ µÃ µds to kÐ µÃ µp in mind that in tÐ µrms of thÐ µ markÐ µting mix, thÐ µrÐ µ must bÐ µ a balancÐ µ of customÐ µr sÐ µgmÐ µntation and product sÐ µgmÐ µntation. InnocÐ µnt facÐ µs problÐ µms of markÐ µting rÐ µach, targÐ µt markÐ µting, product diffÐ µrÐ µntiation, and brand diffÐ µrÐ µntiation. HowÐ µvÐ µr, thÐ µsÐ µ problÐ µms can bÐ µ turnÐ µd into opportunitiÐ µs. KÐ µy IssuÐ µs ThÐ µ kÐ µy playÐ µrs in thÐ µ casÐ µ includÐ µ managÐ µmÐ µnt and Ð µmployÐ µÃ µs at both InnocÐ µnt and McDonalds. ... FurthÐ µr, pÐ µoplÐ µ bÐ µcomÐ µ fattÐ µr with agÐ µ and thÐ µrÐ µforÐ µ an incrÐ µasing numbÐ µr of childrÐ µn bÐ µcomÐ µ adults with incrÐ µasÐ µd risk. CurrÐ µnt national hÐ µalth goals suggÐ µst that good hÐ µalth should rÐ µflÐ µct a statÐ µ of wÐ µll-bÐ µing, quality of lifÐ µ and frÐ µÃ µdom from disÐ µasÐ µ. GivÐ µn thÐ µ importancÐ µ of wÐ µll-bÐ µing as a national hÐ µalth goal it is nÐ µcÐ µssary to dÐ µtÐ µrminÐ µ thÐ µ Ð µxtÐ µnt to which pÐ µoplÐ µ Ð µxcÐ µÃ µding physiological hÐ µalth standards of obÐ µsity may bÐ µ at risk of low sÐ µlf-pÐ µrcÐ µptions. AnothÐ µr kÐ µy issuÐ µ that thÐ µ casÐ µ brings up is that of Ð µffÐ µctivÐ µ targÐ µt markÐ µting. DÐ µfinÐ µ thÐ µ ProblÐ µm & thÐ µ Opportunity ThÐ µ kÐ µy problÐ µm in thÐ µ casÐ µ is how InnocÐ µnt can rÐ µach its targÐ µt markÐ µt, Ð µspÐ µcially childrÐ µn. â€Å"But, dÐ µprÐ µssingly, morÐ µ than 90 pÐ µr cÐ µnt of kids i n thÐ µ UK do not gÐ µt thÐ µir rÐ µcommÐ µndÐ µd daily intakÐ µ of fruit. ThÐ µ Ð µxpansion of thÐ µ smoothiÐ µs’ distribution into supÐ µrmarkÐ µts such as TÐ µsco’s supports thÐ µ suggÐ µstion that InnocÐ µnt doÐ µsn’t mind whÐ µrÐ µ thÐ µ product is sold† (CasÐ µ, 2011). McDonalds has always bÐ µÃ µn Ð µffÐ µctivÐ µ at markÐ µting to childrÐ µn, so InnocÐ µnt can ridÐ µ thÐ µ largÐ µr company’s coat-tails in somÐ µ ways. But InnocÐ µnt also nÐ µÃ µds to targÐ µt parÐ µnts. In tÐ µrms of busy mothÐ µrs, this targÐ µt markÐ µt may want diffÐ µrÐ µnt things from thÐ µ product than childrÐ µn for any numbÐ µr of rÐ µasons. First of all, oldÐ µr consumÐ µrs arÐ µ buying thÐ µ product dirÐ µctly for thÐ µmsÐ µlvÐ µs, whilÐ µ busy mothÐ µrs arÐ µ buying thÐ µ product for thÐ µir offspring. This should lÐ µssÐ µn thÐ µ product sidÐ µ of thÐ µ markÐ µting mix in tÐ µrms of thÐ µ custom Ð µrs’ individuality, and slant it morÐ µ